Brief
Design a collectible print, an admission piece, and a merchandise item for the Cleveland Water Lantern Festival. Be sure to keep the brand identity and visual language consistent between each promotional item for a cohesive look.
Rationale
The goal with this design was to approach the Water Lantern Festival in an innovative way and step away from the predictable visuals that are associated with the event. I chose my color palette based on the colors of the season, late summer, and incorporated an eye-catching contrast with red and green hues. The abstract wave of color on the front of the flier echoes the visual of light reflecting off of moving water. The origami paper design on the back of the flier mimics the warm glow of a water lantern. I incorporated both these patterns into the marketing materials, using the wave for the lanyard, and the origami paper on the draw-string bag and the admittance lanyard card.
Programs Used: Adobe Illustrator, Adobe Photoshop
