Brief
Design product packaging for the conceptual tea brand Meridian, flavors include Green Tea, Earl Gray, and Chai Tea.
Rationale
Taking a more colorful approach to tea packaging design, meant to stand out among other tea brands in a grocery store aisle and appeal to a target audience of young adults. Going for an energetic yet minimalistic feel, getting rid of typographic clutter and stripping it down to essential information. Packaging designed with easy usability in mind, the inner box sliding into the sleeve to be stored away neatly or displayed on a countertop without the sleeve and still be distinguished from other flavors based on the color of the inner box.
Programs Used: Adobe Illustrator, Adobe Photoshop
