Brief
Create an illustrated pizza box that can be used for a social media launch as well. Update the product packaging while staying aligned with the brand's voice and keeping its original logo.
Rationale
I was mainly inspired by the work of Keith Haring and wanted to emulate the energy and simplicity of his work to keep the focus on the product and not subtract from it with a distracting character. The characters serve as a symbol of the brand's energy and add a playful element that could catch the attention of shoppers and create a loyal customer base. They also serve as an easy marketing tool for social media posts and other print or digital advertisements.
Programs Used: Adobe Illustrator, Adobe InDesign
